Funding for Northern Territory tourism businesses

The Visitor Experience Enhancement Program provides tourism businesses with matched funding to undertake projects that will improve visitor experiences.

Overview

This program aims to assist the tourism industry to undertake projects that will improve the on-ground visitor experience in the Northern Territory (NT).

To be successful, projects need to:

• be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region
• have a significant NT tourism focus
• be able to demonstrate through existing customer feedback the need for the visitor experience enhancement
• show that the project will be completed by 30 April 2022
• demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers.

Eligible projects may include:

• infrastructure upgrades to address shortcomings in the current visitor experience
• implementation of new technology to improve the visitor experience
• development of new visitor experiences that diversify the tourism offering in the region based on customer feedback
•  adding value to existing experiences with additional activities (e.g. high quality interpretative or interactive tourism signage).

What are the eligibility criteria?

To be eligible, businesses must:

• have a significant NT tourism focus
• be legally constituted
• be Australian registered
• currently operate in the NT
• be a member of a peak industry body
• employ NT residents
• provide a matching cash co-contribution (in kind will not be accepted).

How do you apply?

Find out more about eligibility and how to apply at Visitor Experience Enhancement Program.