Visitor Experience Enhancement Program NT


The Visitor Experience Enhancement Program provides tourism businesses with matched funding to undertake projects that will improve visitor experiences.

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What do you get?

Matched funding of up to $50,000.

Who is this for?

Northern Territory tourism businesses.

Overview

This program aims to assist the tourism industry to undertake projects that will improve the on-ground visitor experience in the Northern Territory (NT).

To be successful, projects need to:

  • be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region
  • have a significant NT tourism focus
  • be able to demonstrate through existing customer feedback the need for the visitor experience enhancement
  • show that the project will be completed by 30 April 2022
  • demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers.

Eligible projects may include:

  • infrastructure upgrades to address shortcomings in the current visitor experience
  • implementation of new technology to improve the visitor experience
  • development of new visitor experiences that diversify the tourism offering in the region based on customer feedback
  • ¬†adding value to existing experiences with additional activities (e.g. high quality interpretative or interactive tourism signage).

What are the eligibility criteria?

To be eligible, businesses must:

  • have a significant NT tourism focus
  • be legally constituted
  • be Australian registered
  • currently operate in the NT
  • be a member of a peak industry body
  • employ NT residents
  • provide a matching cash co-contribution (in kind will not be accepted).

How do you apply?

Find out more about eligibility and how to apply at Visitor Experience Enhancement Program.