Visitor Experience Enhancement Program NT

This program provides NT tourism businesses with funding to undertake projects that will improve visitor experiences.
Open
Closes in 13 days

Closing date: Tuesday 7 May 2024 Tue 7 May 2024

What do you get?

One-off funding of up to $100,000.

Who is this for?

Northern Territory tourism businesses.

Overview

This program aims to assist the tourism industry to undertake projects that will improve the on-ground visitor experience in the Northern Territory (NT).

To be successful, projects need to:

  • be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region
  • have a significant NT tourism focus
  • be able to demonstrate through existing customer feedback the need for the visitor experience enhancement
  • demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers.

Eligible projects may include:

  • infrastructure upgrades to address shortcomings in the current visitor experience
  • implementation of new equipment or technology to enhance a tourism retail experience
  • development of new visitor experiences that diversify the tourism offering in the region based on customer feedback
  • upgrades to infrastructure or product that improves safety for customers or staff
  • improved disability access i.e. access ramps, accessible bathrooms, audio tours, vehicle modifications
  • new tourism offerings and/or products that contribute to the conservation of the Territory's natural and cultural values through enhanced sustainability.

Check if you can apply

To be eligible, businesses must:

  • be a Territory tourism business enterprise with a significant NT tourism focus
  • have an online booking system, or have applied for one at the time of application
  • be Australian registered
  • have a current Australian Tourism Data Warehouse (ATDW) listing or have applied for one at time of application
  • currently operate in the NT
  • be a member of a peak industry body
  • employ NT residents.

Apply now

Apply for the Visitor Experience Enhancement Program NT

Find out more about your eligibility and how to apply.

Learn how to apply

Contact information

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