Whether you’re running an online store, or have a website to promote your business, it’s important to make sure people can find it.

Search engine optimisation (SEO) can make your website easier to find on search engines such as Google and Bing. Improving your SEO ranking can:

  • increase traffic to your website
  • increase your reach
  • bring more customers to your business.

How to improve your SEO ranking


Your SEO ranking is how high a search engine lists your website for different search terms. SEO techniques can help your website rank higher for search terms relevant to your business.

4 simple ways to improve your website’s SEO ranking

1. Include relevant keywords in your web content and metadata

Search engines will scan your page title, description, metadata and content to decide what your webpage is about. Find out popular keywords related to the products and services you offer, then make sure to include them in your content and metadata.

However, aside from using relevant keywords, it’s still important that your content flows well and makes sense.

2. Get referrals from other websites

When other websites either link to you or cite your content, search engines count it as a vote for the quality and relevance of your website. The more websites that link to you, especially reputable ones, the higher you will rank.

3. Update your content regularly

Updating your content encourages search engines to visit your website more often. The more often they visit your website, the faster they can list your new content. 

Some search engines will also allow you to submit and update your sitemap to help them find the new content in your website.

4. Stay up to date

Search engines are constantly fine tuning their services and how they rank websites. New technologies, such as map search and voice search, are also changing the way people search for things on the internet.

It’s important to stay up to date on the latest SEO techniques and search trends to keep your website ranking well.

Learn more ways to improve your website’s SEO ranking.