When someone copies your logo, steals your product design, or you're accused of using another business's brand without permission, it can feel overwhelming. Knowing your options and rights can make all the difference. That's why IP Australia has continues to improve IP First Response — an interactive platform that helps small to medium businesses in Australia understand their options when facing a dispute about intellectual property.

What's new in IP First Response

The updated platform now provides comprehensive information for both sides of these issues:

  • Interface overhaul: You spoke, and we listened. You can now query the information in a whole new way. No long survey. No vague questions. Just a series of filters and buttons, helping you understand how choices impact the potential options in real time.
  • New information for those accused of copying: For the first time, the platform includes dedicated content for businesses facing accusations of stealing ideas or using someone else's brand, helping you understand your position and available responses.
  • Infringement 101 educational series: Expert-written content breaks down complex concepts into straightforward, practical information that makes it easier to understand the common signs of infringement.

Why these updates matter

The enhanced IP First Response platform helps you navigate the challenges of IP disputes by clearly outlining practical options to resolve IP disputes, from informal contact to formal legal action. It highlights key considerations like cost, time, and risk, so you can choose the best path for your business.

While the platform doesn’t offer legal advice, it provides a reliable starting point to better understand your options and prepare for next steps.

As we’ve demonstrated with our interface overhaul, your feedback directly informs ongoing improvements and helps shape a more useful resource for Australia’s business community.