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If you want your business to stand out in 2025, there are lots of places you can look for inspiration – social media feeds, what’s in the news, and even your morning playlist.

Whether you’re a die-hard Swiftie or just know a song or two, there’s no denying that Taylor Swift is a powerful force when it comes to marketing. 

Here are some trending marketing strategies that can help your business cut through the noise by creating demand, building loyalty, and driving action.

Master the art of the Easter egg

Taylor is famous for hiding clues in her lyrics, music videos, and social media posts. This keeps fans engaged in between album drops as they eagerly look for the latest details.

To build anticipation and keep your audience coming back for more, you can create small, exciting clues for your customers:

  • tease product launches, revealing a little at a time
  • drop hints about upcoming sales
  • share behind-the-scenes sneak peeks.

Turn fans into super fans

Taylor doesn’t just have listeners, she has a fiercely loyal fanbase who feel personally connected to her. Special touches like handwritten notes and surprise meet-and-greets make her audience feel seen.

A little extra appreciation can turn a casual customer into a repeat buyer. In your small business, you can: 

  • send personalised thank-you emails or notes
  • give early access to loyal buyers
  • run a small surprise-and-delight campaign. 

Own your narrative

Taylor has been open about reclaiming her music rights and taking control of her own story.

As a business owner your customers respond to authenticity, so don’t be afraid to rewrite your own business story:

  • If your branding feels outdated, create a new identity with a bold rebrand.
  • Use marketing channels to tell the story of your business clearly and authentically – be open about how you came to be and the challenges and lessons learned along the way.

Create hype

Every Taylor Swift album drop involves building excitement and hype through continuous engagement on multiple channels.

If you’ve got a big moment coming up in your business, make customers feel like they are a part of it. You can turn your product launches or seasonal promotions into events and build up to them with:

  • countdowns
  • live streams
  • a launch day celebration. 

Collaborate smartly

From surprise collaborations with other artists to strategic partnerships with brands, Taylor’s collaborations feel organic and exciting.

In your business, you can find other local businesses or creators to collaborate with to expand your customer base and create excitement. You could team up to: 

  • co-host an event
  • create a limited-edition product
  • cross-promote each other’s offerings.

Make marketing fun

Marketing, especially on channels like social media, is a great opportunity to play around and have some fun with your business. Make your channels personal and entertaining, not just transactional.

You can inject personality into your marketing by using humour, trends, or storytelling to delight your audience instead of just selling to them.