Benefits of a website

Having a business website allows you to display details of your products or services and get your brand out to your audience. It can become your shop front, available to customers all over the world.

A website can be important to your business’s success and growth. Some of the benefits of having a website for your business may include:

  • giving your business a digital shopfront
  • allowing your business to be open 24 hours a day, 7 days a week
  • reaching a global audience
  • helping your customers to access your products or services anywhere, anytime
  • using it for marketing to sell and promote your products and services
  • increasing customer engagement
  • creating or enhancing your brand and reputation
  • improving your business productivity and efficiency.

It’s important to do your research before you develop a business website. Choose an option that is useful and targets your products and/or service. To stand out from other businesses, you'll also need to find a way to make your online presence unique.

Follow our steps for the basics on developing a business website.

Engineering. Systems. Management. - Digital case study


Engineering. Systems. Management. is a boutique engineering management consultancy in Adelaide. Through government assistance they identified and implemented digital tools that boosted their efficiency, confidence and customer reach. With assistance to introduce digital tools, Engineering. Systems. Management. found the confidence to build a website and move their training workshops to an online platform. Engineering. Systems. Management. is not only is more efficient, but has wider customer reach.

1. Create a digital business strategy

This can set you up for an effective online presence, regardless of what web options you choose. A digital strategy:

  • outlines what you want to achieve using digital technologies, and how you hope to achieve it
  • involves thinking about what your goals are and deciding how to achieve them
  • clearly defines responsibilities
  • provides a road map for your business's future
  • gives you control of your business success.

2. Decide on your website type

If you want to be able to sell your products or services online, then you’ll want to invest in a website with an e-commerce platform. If you just want a website that tells your customers where you are and what products or services you offer, then a basic website or a blog might be suitable.


With e-commerce you can accept payment for your products or services online. Check our information on how to buy and sell online if you decide on an e-commerce website. You may want this type of website to supplement your physical shop, or as your only point of sale.


A good blog should provide:

  • useful and engaging content for your customers
  • a positive image for your business.

A bit like a journal, a blog is usually updated regularly. Most successful blogs consist of a regular flow of new, relevant posts to get people coming back.

3. Decide if you want a template or custom website design

A relatively straightforward way to build a basic website is to use a free package that gives you a template design and a web content management system (CMS). If you want to build a more complex website, you’ll need to hire a web professional.

4. Pick and register your domain name

As part of going online, you’ll need to choose a web address, or domain name. It’s worth spending some time considering this decision – your domain name is an important promotional tool.

To make sure your customers know you are an Australian business you can register a domain with the .au extension.

Find out how to register your website name.

5. Choose a web hosting service

You’ll need a web hosting service, choose one based on your business needs. To be publicly available, a website needs to be stored on a server that is constantly connected to the internet.

If you’re using a third party's pre-made website template and CMS, they may have web hosting packages you can choose from.

6. Build your website

When building your website, there are a number of things to consider. These include:

  • understanding your customers and how they’ll use your website
  • the website design and usability
  • making your website accessible
  • making your website mobile friendly
  • your search ranking.

Search engine optimisation (SEO)

SEO is the set of techniques used to help search engines find, understand and rank your website against similar websites. There are different factors that can help your website rank well. Find out how using keywords and meta description tags can improve your search ranking

7. Launch your website

It's important to test your website before you launch. This ensures your customers can easily navigate around it and successfully buy your products or services.

When you are ready to go live, let your customers know that you are launching your new website. Encourage customer feedback to help you improve your site once it's live.

Other online channels

If you're not ready to commit to a website or don't have the budget to hire an expert, here are some useful tools your business can use to connect to your customers online:

Read next

Understand the key elements of a brand and how it can support your marketing plan.

Find out how to improve your website’s search engine results.

Watch our case studies to find out how small businesses adopted digital technologies and strategies into their business.