Businesses that use digital tools are likely to create new jobs, export their products and introduce new products or services.

The benefits of digital mainly come from:

  • tools you access through the internet
  • systems that communicate
  • an online presence

Before you go digital it's important to assess your business needs

Why go digital?

Deloitte Expert Series - Why go digital?


Martin Read, Private Market Lead for Digital and Innovation from the Small Business Digital Champions Project's Digital Transformation Provider, Deloitte, shares his advice on why digital is a must.

Research shows that the most digitally sophisticated companies have significantly higher revenues, better profits and better staff potential than the least digitally sophisticated companies. Businesses should use technology to support their growth, it's just a matter of finding the right digital solution.

Tools you access through the internet

Tools you access through the internet are called cloud tool. To access cloud tools you usually use your own IT equipment, such as your computer or mobile device. This means you don't need to pay for:

  • extra IT equipment
  • licences for software that you install onto your device
  • staff or service providers to maintain your software

As long as you have an internet connection you can access cloud tools from most places. You can collaborate online while remote working.

Often you can choose to only pay for the cloud tools you use. You do not pay up front for cloud tools that you do not use. You can also choose to increase or decrease your amount of cloud tools. This helps your business scale up or down to adapt to change.

Systems that communicate

When running your business, you may use several different systems. Such as ones to
  • pay your staff
  • update your customer's information
  • updating product inventory

While you are able to run these systems separately, you may also be able to connect them together. This allows the systems to communicate with each other for greater efficiency. This is known as software integration.

One example of software integration could be:

  1. You process a sale through your point of sale system.
  2. The point of sale system updates the stock levels in your inventory management system.
  3. Your account system records the sale.
  4. Your customer relationship management system updates your customer's sale history.

Software integration could help you by:

  • preventing you and your team from updating incorrect information
  • saving time that on entering information by hand
  • producing analytics reports to help you monitor your business

An online presence

Marketing your business online can help you reach a larger audience. You can do this through a website, blog, e-marketplace, or social media account.

Reviewing your brand could help you connect with your customers and support your marketing plan.

Find out how to create a successful online presence.

Understand the elements of a brand and how it can support your marketing plan.