Businesses that use digital tools are likely to create new jobs, export their products and introduce new products or services.

The benefits of digital mainly come from:

  • tools you access through the internet
  • systems that communicate
  • an online presence.

Before you go digital it's important to assess your business needs


Tools you access through the internet


Tools you access through the internet are called cloud tool. To access cloud tools you usually use your own IT equipment, such as your computer or mobile device. This means you don't need to pay for:

  • extra IT equipment
  • licences for software that you install onto your device
  • staff or service providers to maintain your software.

As long as you have an internet connection you can access cloud tools from most places. You can collaborate online while remote working.

Often you can choose to only pay for the cloud tools you use. You do not pay up front for cloud tools that you do not use. You can also choose to increase or decrease your amount of cloud tools. This helps your business scale up or down to adapt to change.

Binary Security - Digital case study

 

Binary Security is an Indigenous owned cyber security company, helping businesses improve their resilience in the digital sphere. By accessing government assistance Binary Security increased their existing digital knowledge and skills. Binary Security recognise that the digital journey is continuous. By adopting cloud based digital tools and software, they ensured their systems were current, robust and secure. With the new tools Binary Security were able to professionalise their approach and continue offering a competitive service.

Systems that communicate


When running your business, you may use several different systems. Such as ones to
  • pay your staff
  • update your customer's information
  • updating product inventory.

While you are able to run these systems separately, you may also be able to connect them together. This allows the systems to communicate with each other for greater efficiency. This is known as software integration.

One example of software integration could be:

  1. You process a sale through your point of sale system.
  2. The point of sale system updates the stock levels in your inventory management system.
  3. Your account system records the sale.
  4. Your customer relationship management system updates your customer's sale history.

Software integration could help you by:

  • preventing you and your team from updating incorrect information
  • saving time that on entering information by hand
  • producing analytics reports to help you monitor your business.

An online presence


Marketing your business online can help you reach a larger audience. You can do this through a website, blog, e-marketplace, or social media account.

Reviewing your brand could help you connect with your customers and support your marketing plan.

Find out how to create a successful online presence.

Understand the elements of a brand and how it can support your marketing plan.