Labelling rules

If your business supplies products, you must make sure they have labels with certain information for consumers. Depending on your products, you may have to meet labelling requirements for:

  • the country the products came from
  • food information
  • product measurements
  • the business's name and address
  • environmental performance (for example a washing machine's water efficiency rating)
  • safety information
  • trade descriptions (for imported or exported products).

Any claims you make on a label must be truthful, clear and accurate. Under the Competition and Consumer Act 2010 you must not give false, deceptive or misleading information to customers.

Check for specific labelling requirements in our industry information pages.

Country of origin claims

If your labels provide information about where the products come from, such as ‘made in Australia’, it must be accurate. Under the Australian Consumer Law, false or misleading origin claims can lead to penalties, so it's important to get this right.

Read more about country of origin claims for products.

Download a guide to the country of origin claims and the Australian Consumer Law.

Appliance and vehicle environmental labelling

Certain goods or appliances manufactured or imported into Australia may need to comply with environmental labelling standards before they can be sold. Each standard sets out a rating and labelling system to inform consumers on how efficiently a product uses an environmental resource, and has the added benefit of promoting suppliers with high rating products.

  • If you are supplying or selling products regulated under the Water Efficiency Labelling and Standards (WELS) scheme, there are important labelling requirements you need to meet.
  • If you are an importer, manufacturer or supplier of energy efficiency regulated products in Australia, you may be required to display an energy rating label.
  • The fuel consumption labelling standard requires a model specific fuel consumption label to be placed on the windscreens of all new vehicles up to 3.5 tonne gross vehicle mass.

Chemical products labelling

If your business works with chemicals, check the Chemicals Business Checklist to understand the labelling and packaging requirements that apply.

Cosmetics labelling

If your business sells or manufactures cosmetic products, you must comply with the mandatory standard for cosmetics ingredients labelling.

This standard requires cosmetics to be supplied with a list of ingredients. This is important for consumers who have sensitive skin or suffer from allergic reactions to know what is in the product.

Food labelling

There are country of origin labelling requirements for food products in Australia.

A range of food labelling requirements are also set out under the Australia New Zealand Food Standards Code, including for:

  • use by and best before dates
  • ingredients, food additives and allergens
  • nutrition information
  • health advice and claims
  • the supplier’s name and address.

Find information on food labelling requirements in the Food Standards Code.

Check out the ACCC’s resources to understand country of origin food labelling obligations.

Learn more about country of origin labelling to help you determine what you need.

Imported and exported product labelling

The Australian Border Force (ABF) may seize items that are incorrectly labelled when you import or export products. Make sure you comply with labelling requirements including for trade descriptions and food standards.

Find out what you need to label when importing and exporting.

Pre-packaged goods labelling

Label designs for pre-packaged goods must comply with national trade measurement laws. These include requirements for the:

  • position, size and format of measurement information (such as a product's weight)
  • name and address of the packer for articles packed in Australia.

Check out the National Measurement Institute’s Guide to the sale of pre-packaged goods to understand your obligations.

Read next

Make sure your products meet product safety requirements.