COVID-19: Find information about the JobKeeper Payment and other support for business on our coronavirus page. If your business is based in Victoria, you can find information about business restrictions on Business Victoria’s website. ×

Benefits of a trade mark

A trade mark protects a particular type of intellectual property (IP). It can be a unique symbol, word(s), sound, number, image or scent used to represent a business or its products.

Once registered, a trade mark is an asset that gives you the sole right to use, license or sell it to others.

Before registering a trade mark

To be eligible to register a trade mark you must:

  • apply as an individual business owner and not under your business name
  • be an individual, company, incorporated association or a combination of these
  • use, or plan to use the trade mark

Before you register, search IP Australia's Australian Trade Marks Search System to make sure the trade mark you want to use is available.

Register a trade mark

You can apply for your trade mark through the IP Australia website. Before you register for a trade mark make sure you know:

  • what goods and services to protect
  • the type of trade mark you need
  • if your trade mark is available
Open all
button toggle all accordions

Read Next

Learn about the different types of Intellectual Property