Update your marketing plan

If you have a marketing plan, consider updating it to suit the situation under the coronavirus. It’s especially important to focus on keeping customers loyal to your business. 

  • Increase digital marketing – many people are now working from home and spending more time online.
  • Be empathetic – this is a challenging time for all of us, recognise this in your messaging and tone of voice.
  • Be relevant – this is not the time to post about event planning or travel products.
  • Keep your customers updated – let them know what your business is up to and about any changes to your products and services.

Get some tips on what to include in a marketing plan.

Revisit your emergency management and recovery plan

If you already have a business continuity plan that’s based on our emergency management and recovery plan template, now is a good time to revisit it. It includes information that might help you market your business as it recovers from COVID-19.

Use online marketing

Under COVID-19 restrictions, online marketing is an effective way to promote your business and engage with your existing customers. There’s a range of options, each with its own benefits.

Social media

Social media is a quick and easy way to promote your business and provide updates on what you’re up to during COVID-19.

Learn more about using social media.

Email and text messages

These are good ways to engage with your existing customers.

  • Keep customers updated on your business under COVID-19.
  • You may wish to send out promotions or offer gift cards – just make sure to check the new gift card laws first.


Use your website to provide up-to-date information on your business such as:

  • opening hours
  • any changes to your products or services under COVID-19
  • how you’re keeping customers safe during COVID-19

Get help with digital marketing

ASBAS Digital Solutions provides low cost, high quality advice on digital solutions to meet your business needs. Their advisers can help you with:

  • social media and digital marketing
  • websites and selling online
  • using small business software
  • online security and data privacy
  • general business help during COVID-19

Need more?

Learn what to do when setting up a business website.

Read about looking after your customers during COVID-19.