The content and social media policy guides decisions about the content published on the website and social media channels. only publishes information about events or services that are managed, sponsored, and directly affiliated with a federal, state or local government agency.

Please read this policy before you send us a content publishing request.

The Content Manager has the final say on all content published on the website or social media channels.

Governance of this website is in line with the Australian Public Service Code of Conduct and APSC guide for public comment on social media.

Go to our About us page to find out more about the website and social media channels.

What can be published publishes content that helps business owners to:

  • plan, start, run, grow and exit a business in Australia
  • find grants and assistance, advisory services and events
  • meet government requirements and laws
  • easily access all levels of government
  • find out about important changes in business or industry from government.

Content includes:

  • general information
  • links to other websites and resources for more detailed advice
  • examples to show how things work in practice
  • checklists, guides and templates to help make the information practical.

Generally, all content on the social media channels will link back to content on or another government website where appropriate to provide more information.

While care is taken in what links to, has no control over the content published on, or availability of, other websites. Please see our
Disclaimer for more information.

Where sources content from

Content is created from:

  • federal, state, territory, and local government agencies in Australia who deal with business
  • organisations that are funded, partly funded, sponsored or supported by government agencies
  • industry or business associations that are reputable and well-known (the website must clearly state the aim of the association and what's required to become a member)
  • non-profit organisations that are reputable and well-known (we’ll consider excluding websites with excessive paid advertising). works closely with the agencies and organisations to make sure the content is accurate and up to date, and will often link to more detailed information on their websites.

To determine if a website, organisation, event, grant, or service is connected to a government agency, will look at whether the website:

  • displays a government Coat of Arms or department logo
  • has content that describes a relationship with a government agency (by way of funding, sponsorship or official support).

What is not published does not publish, share or link to content that:

  • only includes detailed, technical information about legislation or policy. If provides this type of information, the content will be explained in plain English and where needed, link to the actual legislation or policy website
  • is commercial in nature and not from an organisation funded, partly funded, sponsored or supported by government
  • isn't useful to the target audience.

Target audience

The target audience is:

  • people who want to start a business in Australia
  • businesses and business owners in Australia
  • people who provide services to Australian businesses, such as accountants, tax agents, business advisers, researchers, and business educators.

To make sure provides information that is relevant for the target audience, content is written to:

  • answer frequently asked questions from the Contact Centre and social media community
  • inform of timely and trending events, such as changes in legislation
  • meet feedback and fulfil requests from the Australian business community.

How content is written

To make sure as many people as possible can understand our content, will:

  • write in plain English
  • use a friendly and informal tone
  • keep it practical
  • follow web Accessibility guidelines
  • use words that the target audience understands
  • consider feedback from the Australian business community and update content accordingly
  • use best practice website and social media content principles
  • use shortened URLs to meet character limit restrictions.

Where publishes content

To decide where content is published on the website, or which social media channels are used, will review the content and decide:

  • which audience the topic of the content is most relevant to
  • how long the content will be current.

Content that is current for a:

  • short period of time is usually published in the News section or on’s social media channels. For example, reminders that tax returns are due, event information, customer stories or business news.
  • longer period of time is usually published in business information pages. For example, information on getting business loans or how to market your small business.

The search features include information about Expertise & advice, Events & training, and Grants, assistance & other support that:

  • the Australian business community can access or apply for
  • are run, funded, partly funded, supported or sponsored by an Australian government agency (federal, state, territory, or local). will occasionally publish listings that are connected to a reputable non-profit organisation.

If you request a listing for the search features, make sure you have a web page we can link to that provides full details of the service, event or assistance, and how it is supported by government.

Why and how uses social media will use social media to:

  • extend reach to the Australian business community
  • interact with customers and the Australian business community
  • encourage peer-to-peer business support
  • humanise the brand
  • demonstrate excellence/leadership in digital engagement
  • increase the accessibility and availability of the information on will also connect with relevant government departments and business organisations to build’s social media networks and communities.

See also the Disclaimer.

Accessibility aims to meet web accessibility standards within the constraints of the social media tool or website being used.

Requesting content

The team usually completes publishing requests within 10 business days. This depends on the workload and publishing schedule. If you have a publishing request that meets the content and social media policy, let us know as soon as possible so we can arrange a suitable publishing date.

The Content Manager has the final say on where and when content is published.