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Optimisation is a business buzz word right now. It refers to making your business as efficient as possible.

This means regularly reviewing your systems, marketing and operations to stay competitive as technology, costs and customer needs evolve.

Here are 5 ways you can look at optimising your business. 

1. Review and refine your processes

Start by mapping out your current workflows and finding areas for improvement. Are there steps you can automate or eliminate? There may be new technology that can improve your business since you last checked. 

Look for repetitive tasks that slow things down, and check you aren’t keeping any services or systems you no longer need.

Tip: Check out some examples of common policies, procedures and processes to see if there’s any your business may be missing. 

2. Review your digital presence

It’s smart for your business to have a wide digital footprint so that customers can find you. But be sure to review it often to make sure everything is up-to-date and serves a purpose. 

Is your website streamlined and current? You might need to delete out-of-date information or make it simpler. 

Conduct a review of your social media accounts to find out how they’re performing. Have new platforms launched that you aren’t yet taking advantage of?

Tip: Monitor the performance of your digital channels so you know what’s working and what isn’t.

3. Use digital tools to your advantage

From accounting software to customer relationship management (CRM) platforms, digital tools can streamline operations and save time. Many cloud-based solutions are affordable and scalable, making them ideal for small businesses.

Tip: Develop a digital strategy to make the best use of digital tools in your business.

4. Listen to your customers

Customer feedback is a goldmine for optimisation. Use surveys and reviews to understand what’s working and what’s not. Making small changes based on customer insights can lead to improvements in satisfaction and loyalty.

Tip: Learn how to manage customer relationships.

5. Upskill your team

Investing in training and learning new skills can boost efficiency and morale. Whether it’s learning new software or improving customer service skills, upskilling helps you and your employees work effectively and adapt to change.

Tip: Search the Events and training finder for opportunities to learn new skills.

Remember, optimisation is an ongoing process. Embracing continuous improvement will ensure your business stays competitive and resilient.