Introduction to Google Ads

You will learn how Google Ads can reach and engage with your target audiences, driving conversions, and amplifying your brand's online presence. Understanding the strategic significance of Google Ads will equip you with the insights needed to leverage its potential for your business's success.

In the workshop you will be shown the process of how to set up an account, the different campaign types and how to create a campaign tailored to your business objectives.

Additionally, we'll provide a comprehensive introduction to keyword research, arming you with the tools and techniques necessary to select the right keywords that resonate with your target audience, ensuring maximum impact for your campaigns.

This workshop will cover:

• overview of Google Ads and its role in digital marketing
• setting up a Google Ads account
• Step-by-step guide to creating a Google Ads account
• best practices for account structure to maximise campaign effectiveness
• detailed explanation of different campaign types: search, display, video, and shopping
• the importance of keyword research in Google Ads success.
• demonstration of keyword research tools (e.g. Google Keyword Planner).

This is an interactive workshop with live demonstrations, regular intervals for Q&A and real life case studies. If you are considering Google advertising for your business, this workshop is not to be missed.