Understanding social media metrics to maximise your investment

Like any action in your business, understanding your social media metrics is important for to maximise your investment.  In this workshop, we will delve deeply into:

• key social media metrics and their significance
• setting clear objectives and KPI’s
• analysing audience insights
• measuring ROI and attribution
• optimising content strategy and campaign performance.

By understanding these key areas and mastering the art of social media metrics analysis, businesses can make better informed decisions, optimise their social media investments and drive meaningful results.