Website planning: Webinar

Just about every business needs a website. Even if customers don’t actually buy online, they are still doing extensive online research before making a purchase. Having a website provides the perfect opportunity for you to showcase your goods or services and to engage with current and potential customers. 

Trying to decide where to start your website journey can be overwhelming. This workshop will help you to determine what you want a website to do for your business. It will also explore the options to build it yourself or to engage professionals.

As you progress through the workshop, you’ll also complete a booklet that you can use as the foundation of a plan for your new website.

This workshop covers:

• the type of website that will best meet your business needs
• an overview of domain names, web hosting, booking and shopping systems
• the main options for website development, including hiring professional developers, using templates to build your own, using web builder wizards
• writing for the web
• developing a site map
• creating images and graphics
• managing search engine optimisation (SEO)
• monitoring website performance.

In addition to a practical workbook, you’ll also receive a Build a Website booklet that you can use as the foundation of your new website.

Practical examples and directions of where to source online tools are provided throughout the workshop. You’ll also be able to ask questions.